⠿ Contract Marketing Services
Strategic Brand Engineering
Product and Brand Management Services
Competitive Intelligence and Counter Launch Tactics
Strategic Expertise - Responsibility for all client marketing, brand management and commercial development processes. Launch planning and execution for multiple brands from large blockbuster to small niche products. Instrumental in the evaluation of licensing and business development opportunities, including rebranding candidates. Provides lifecycle planning, forecasting, brand positioning, strategic mapping and tactical plan development.
Brand Leadership - Successfully manages teams of marketers, brand directors and external agencies. Leads teams in the development of strategic planning processes including the development and execution of several launch plans. Absolute responsibility for brand P&L and continuously implements and tracks ROI for tactical spends in excess of $250 million. Accustomed to making decisions on the approval of commercial material development.
Communications & Public Relations – Expertise with communication and public relations activities for mega-brands and mission critical client initiatives under management. Have authored numerous press releases, boilerplate narratives and instituted several grass-roots campaigns.
Sales Support - Liaison for sales training and sales compensation planning including the development of metrics based on marketing initiatives. Develops training materials for managed markets and sales professionals and often lectures.
Direct to Consumer Promotion - Strong experience with customer relationship marketing, direct to consumer (DTC) and associated web resource development. Experience segmenting customers based on internal databases and primary market research. Tools consist of modern, innovative and enduring marketing materials including e-marketing, optimized online presence, journal and magazine ads, brochures, political call-to-action items and all associated market research initiatives.
Trade Shows and Exhibits – Guides teams through detailed project management from planning through execution. Continuously leads teams to evaluate and contract for booth draw activities to enhance customer involvement. Ensures all lead generation and follow-through communications are appropriately assigned. Responsible daily briefing and debrief operations at major shows and congresses.
Product and Brand Management Services
Competitive Intelligence and Counter Launch Tactics
Strategic Expertise - Responsibility for all client marketing, brand management and commercial development processes. Launch planning and execution for multiple brands from large blockbuster to small niche products. Instrumental in the evaluation of licensing and business development opportunities, including rebranding candidates. Provides lifecycle planning, forecasting, brand positioning, strategic mapping and tactical plan development.
Brand Leadership - Successfully manages teams of marketers, brand directors and external agencies. Leads teams in the development of strategic planning processes including the development and execution of several launch plans. Absolute responsibility for brand P&L and continuously implements and tracks ROI for tactical spends in excess of $250 million. Accustomed to making decisions on the approval of commercial material development.
Communications & Public Relations – Expertise with communication and public relations activities for mega-brands and mission critical client initiatives under management. Have authored numerous press releases, boilerplate narratives and instituted several grass-roots campaigns.
Sales Support - Liaison for sales training and sales compensation planning including the development of metrics based on marketing initiatives. Develops training materials for managed markets and sales professionals and often lectures.
Direct to Consumer Promotion - Strong experience with customer relationship marketing, direct to consumer (DTC) and associated web resource development. Experience segmenting customers based on internal databases and primary market research. Tools consist of modern, innovative and enduring marketing materials including e-marketing, optimized online presence, journal and magazine ads, brochures, political call-to-action items and all associated market research initiatives.
Trade Shows and Exhibits – Guides teams through detailed project management from planning through execution. Continuously leads teams to evaluate and contract for booth draw activities to enhance customer involvement. Ensures all lead generation and follow-through communications are appropriately assigned. Responsible daily briefing and debrief operations at major shows and congresses.
⠿ Project Management Services
Project Management Skills - Utilizes project management expertise to bring team of executives, knowledge resources and technical experts toward successful completion of all initiatives.
⠿ Professional Training and Educational Services
(Click books to view Showcase...)Key Opinion Leaders & Speaker Bureaus - Multiple cross-functional responsibilities for key opinion leader (KOL), advisory board and speaker bureau management. Ensures consistency across franchise brands. KOL management expertise consists of identification and selection utilizing internal information with external influence mapping and strength paradigms. Contracts as speaker bureau trainers and advisors depending on depth and desired involvement. Manages all contracting, compliance reporting, budgets, honoraria payments and expense reimbursement per policy.
Speaker Bureau Management - Drafts new contracting, training and regional alignments for reporting on speaker utilization, attendance, honoraria and expenses. Develops equitable methods for new speaker allocations across sales regions in accordance with Compliance Officers. Designs evaluation and tracking systems with live dashboards for the sales force and other commercial interests.
Speaker Training - Spearheads innovative speaker-training programs from conception to executive summary. Bureau trained, advised on regulations and tested with extraordinary efficiency thus maintaining budget control.
Publication Planning - Drives global organizations to produce abstract submissions and symposia within compressed periods of time. Develops robust research programs and successfully coordinates data mining exercises as a basis for publications planning.
⠿ Web 2.0 & Other Online Services
Web Design & Optimization (Click for Portfolio)
Commercial Social Networking
Samples of Web Work
This Site! http://www.m2details.com
http://www.conreg4.com
http://www.m2details.com/other sites/BMS Login.html (Call for password)
http://www.m2details.com/other sites/POM%20Publications.html (Sample Site)
http://www.ciproxr.com (Responsible for e-Business during product launch)
http://www.vnstherapy.com (Epilepsy Business-PRM Responsibility)
Commercial Social Networking
Samples of Web Work
This Site! http://www.m2details.com
http://www.conreg4.com
http://www.m2details.com/other sites/BMS Login.html (Call for password)
http://www.m2details.com/other sites/POM%20Publications.html (Sample Site)
http://www.ciproxr.com (Responsible for e-Business during product launch)
http://www.vnstherapy.com (Epilepsy Business-PRM Responsibility)
⠿ M2D Press & Relations
Publication Services
Content Development
Executive Manuscripts
Speech Writing and Presentation Services
Corporate Image Consulting and Perceptual Mapping
Press Release and Communications management
Content Development
Executive Manuscripts
Speech Writing and Presentation Services
Corporate Image Consulting and Perceptual Mapping
Press Release and Communications management
⠿ Meetings, Special Events & Conventions
Cost Savings with M2D's meeting and events management solution "ConReg4":
