Marketing & Meeting Details, LLC (M2D) is a highly regarded international marketing and communications firm with unique expertise in six core areas:
Contract Marketing Services
Strategic Brand Engineering
Competitive Intelligence and Counter Launch Tactical Planning
Life Sciences Professional Services
Web Design & Optimization
Meetings, Special Events & Conventions
Brand Management, Marketing, Web Sites, Consumer Behavior Segmentation and Programming, Promotional Meetings, Conventions and Special Events
Non-Promotional Programming Such as CME/CE and e-CME Through Heavily Guarded Compliance Firewalls
Christine A. Lawton
Experience Snapshot
Effective negotiation of contracts - ensures optimal utilization of client budget dollars
Booth space, floor plan design and management of complex convention assets and annual exhibit budgets in access of $25 million (USD)
Media and electronic management - A/V, telephone, office and computer equipment, video production
Food and beverage management
Meeting/event/booth themes, signage and promotional materials - expert with activities to increase booth traffic, attendee interaction with booth sales staff, and to capture qualified leads that can be later distributed to appropriate sales force teams
All travel accommodations with VIP "white-glove" service door-to-door and on-site concierge support. Superior customer service to clients and event attendees - accustomed to dealing with a multitude of diverse personality types and moving them toward positive outcomes
Professional and cohesive relationships with other client agencies
Christine is a meetings, conventions and events professional with over 16 years of progressively responsible roles and documented success on both client and agency side of the business. She is a skilled decision-maker with experience in marketing, market research, customer relationship management, performance reporting, and finance. Her tireless work ethic and kind-hearted personality has made her a highly targeted industry professional.
Responsible for planning hundreds of meetings and conventions both domestically and internationally, Christine's experience providing the highest quality "concierge" meeting services and her attractiveness to many organizations has catalyzed the formation of M2D. She is a highly detail-oriented planner and draws her energy from this type of work, hence, the word "Details" in our company name.
Christine attended Albertus Magnus and Northeastern University and graduated with degrees in Business Management.
Timothy R. Roe
Experience Snapshot
Strategic mapping, tactical curve-fitting and product positioning
Professional and promotional education with total speaker bureau and peer-to-peer program management
Web Design and Optimization
Advertising and promotion
Patient relationship marketing
Post-marketing clinical trials
Budget/P&L management
Market research/forecasting
Competitive intelligence and launch attacks
Scientific exchange/publication planning
Sample and trade resource planning
Sales and sales management, sales training and incentive programs
Thorough understanding of pharmaceutical and medical device industry regulatory and compliance policies
Timothy’s experience spans the life sciences, consumer, technology, general manufacturing, retail and financial industries. His life sciences experience spans pharmaceutical, biotech and medical device including the therapeutic areas of HIV/ID, Oncology, Female Health, Cardiology, Urology, Orthopedics, GI, Allergy/Respiratory and Neurology/CNS. Although his primary experience lies with the life sciences industry, over the past several years, many new clients have been from other industries.
He is a commercial professional with 15 years of highly successful and progressively responsible positions in marketing, strategic business planning and sales management. He is known in the industry as having the business acumen and drive to maximize a product's global commercial return and asset value. He is a proven marketer with demonstrated expertise in strategy mapping and tactical execution.
While in sales, Timothy earned the status of being the #1 rep in the country at Searle two years in a row including the #1 Rookie rep in 1995. Of the products he was responsible for promoting, he was continuously ranked between #1 and #3 in the nation. After being promoted to District Manager and moving his team from last place to #4 in less than a year, Timothy accepted a role in the company's management rotation program.
Timothy attended the LC Smith College of Engineering and the College of Arts & Sciences at Syracuse University. He did his graduate work at the Rochester Institute of Technology and the University of Hartford where he earned a dual MBA in Marketing and Finance. After graduating with "distinction" honors, Timothy spent 5 years in the Financial Sector before moving toward a marketing track.
As part of his Searle training, Timothy attended Northwestern University's Kellogg School and studied Strategic and Psychological Marketing. He worked with the three "Big -C" brands (pre-launch of Celebrex at Searle, Cipro at Bayer including the period during the anthrax crisis, and scientific exchange on the Claritin/Clarinex brand teams at Schering-Plough). He has also managed various size brands in smaller organizations including niche and specialty markets. operations and for providing the strategic direction of the organization.
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Expertise
- Conventions, Symposia & Special Events
- Ad Boards & Round Tables
- Promotional Peer-to-Peer Events
- Investigator Meetings
- Most Advanced Webinars & Web Conferences
- Total Key Opinion Leader (KOL) & Speaker Bureau Management Including Professional and Celebrity
- Departmental Audits & Assessments
- Client Staff Training & Motivation
What You Can Expect
- Strategic Meeting Theme Planning and Coordinated Amenities
- Flexible & Responsive Operating Options
- Surveys, Polling and Immediate Custom, Presentation-Ready Results
- Advanced Analytic Tools including Dashboards and Scorecards
- Customized and Presentation-Ready Executive Summaries/Reporting
- Complete On-Site Management During Event
- Wireless Audience Response Systems with Real-Time Polling Capabilities
Our clients benefit from our unique union of senior brand management and marketing expertise combined with the most modern and innovative meetings and event planning available.
More About M2D
Our Vision
To be the most respected provider of Brand Management, Marketing Communications, and Professional Education Services in industry.
Our Mission
To advance our clients' image, business objectives and asset value by providing the highest quality work available in a partnership, within industry guidelines and within U.S. Federal Regulations and those regulations of the host country.
Brand Management Consulting
We offer Product Management support and brand team extension work for those organizations that either do not have the headcount or need the external expertise to supplement resource levels. Scientific exchange, speaker bureau, web presence optimization and slide compendium management are areas where we excel. We employ strategic mapping and tactical curve-fitting expertise where brands are deficient.
Meetings, Special Events and Conventions
At our core is the expertise of designing, implementing and executing all types of educational meetings, special events and conventions. This, combined with our marketing expertise, provides our clients unsurpassed value. We handle every detail from "concept" to the executive summary including hotel negotiation, travel, on-site logistics and evaluations. We do this with the expected level of communication to the brand teams and internal meetings and events staff.
* Total Speaker Bureau Management
* Promotional Peer-to-Peer Events
* Conventions & Symposia
* Ad Boards & Round Tables
* Investigator Meetings
* Sales & Launch Meetings
* All Travel and Hotel Negotiations
* Departmental Audits & Assessments
* Staff Training & Motivation
* Brand Team Extension Work
* On-Site Management & Follow-up
* Webinars & Web Conferences
* Wireless Audience Response
* Real-Time Polling Capabilities
* Advanced Analytic Tools
* Web Development & Optimization
With decades of client-side experience, M2D presents several points of differentiation...
* Non-complacent. M2D provides tireless proactive thinking
* Deliberate & meticulous emphasis on tactical details
* Committed investment in the most modern tools & technology
* Rapid & complete responsiveness
* Clear, precise & detailed billing
* Thorough understanding of Regulatory & Compliance laws
* Unrivaled, multi-faceted experience base
Comprehensive analysis of client situation
Capitalize on M2D's Strategic Partnerships
M2D offers several cost-effective web-based solutions
Take advantage of M2D's lowest negotiated travel rates in industry
Bolster Your Existing Meetings & Conventions Teams
Provide audit and assessment services to improve departmental efficiencies
Provide staff training
Design improved communication pathways
Provide flexible, on-demand event planning services during busy cycles
Compliment Your Sales Force & Marketing Efforts
M2D provides...
Programs to enhance "Share of Voice"
Programs to improve reach
Programs to increase frequency
Design targeted campaigns based on consumer segmentation of behavioral/adoption profiles
Optimized Web presence with SEO utilizing the latest technology in behavioral and psychological targeting
See CiproXR.com and VNSTherapy.com
Reduce Tactical-Level Involvement of Key Internal Personnel
Develop program objectives
Integrate these objectives into overall event theme
Provide strategic thought to increase traffic and ultimately sales
Post-program analytics